Ladies, just wear red to turn him on
A new research suggests a very simple method to perk up the sex-appeal just don a red dress before going out with your man.
A new study from the University of Rochester suggests that men find women sexier if they are sporting a red dress rather in comparison to dress of any other colour.
The study that linked the colour to attractiveness claimed that red color makes men feel more lecherous towards women.
The study led by psychology professor Andrew Elliot of the University of Rochester in Rochester, New York, validates other evidence linking the colour to romantic and sexual matters, ranging from red hearts on Valentine’s Day to red-light districts, the neighborhoods where prostitution and other businesses in the sex industry flourish.
Elliot and colleagues came to the conclusion after carrying out an experiment, involving more than 100 men who were shown photographs of “moderately attractive” young women.
To find the effects of color on behavior in relationships, Elliot’s team asked the study participants to rate their œdates on a 7-point scale, with 1 being the least sexy and 7 a white-hot sex goddess.
The researchers asked the study participants to rate photographs of women framed in red, white, gray, green, or blue, or with the woman in a red or blue shirt. They were asked how pretty they were, how much they would like to kiss them, how they would plan a hypothetical date with them and how much the men would like to have sex with a photographed woman.
The results published in the Journal of Personality and Social Psychology showed that men rated women pictured in red dress as more sexually attractive rather than others. Men said they were more likely to ask the lady in red on a date and to lavish more money on her compared to those wearing a blue shirt. Wearing red also meant a more expensive night out.
“It’s only recently that psychologists and researchers in other disciplines have been looking closely and systematically at the relationship between color and behavior. Much is known about color physics and color physiology, but very little about color psychology,” Elliot says. “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”
The red effect applied only to males and only to their sense of attractiveness in particular. The men under study did not rate the pictured women in terms of likability, intelligence or kindness. “We only found the effect for attraction, so males don’t rate females in red as more intelligent, more likable, or as having a better personality; they only rate her as sexier and more attractive,” Elliot adds.
In human color psychology, red is associated with energy and blood, and emotions that stir the blood, including anger, passion, and love. The color has long been associated with love, lust, and desire in history and literature.
Source: http://www.themedguru.com
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they were more likely to ask the lady in red on a date and to lavish more money on her compared to those wearing a blue shirt. Wearing red also meant a more expensive night out.