I think it’s women, hands down. of course there are exceptions, but the questions is “More” so the answer is women.
why because men care how they look in front of women
women care how they look in front of men and women

Woman ofcourse,were always obssessed with our body and the way it looks while wearing a bekini and low skirts and shorts..but in the Men case when they get there body worked out,they start loving themselves like no other!

As far as physical fitness and weight management women apparently don’t give a damn anymore.
Women may care about their nails or their clothes ,but women with a slim fit body are 1 in 200 these days.

i think both men and woman care about their looks at one point or another, it just seems like women care more than men do. i care a lot about my looks, have to make sure that my makeup is just right, etc. some men can be gross like not showering for a day. but some women are like that too.

Women. It’s due to social pressure…
Men are seen as merely becoming distinguished as they age; Women get the opposite…

Im a woman and i care about my looks to an almost unhealthy point. Some men do, but women have a muc greater pressure. I knwo alot of men who wear the same clothes day after day and dont really care if they shower. I think the answer is obvious.

I would say women care more, that’s why the female cosmetics industry is huge.

I think it’s a stereotype..I think it’s both.

There’s many SNAG’s ( Sensitive New Age Guy’s ) who spend a lot of time and cash on their appearance getting highlights in their hair, facials, massages, manicures, gym memberships.
Females do, moreso, more as a “maintenance thing” and places like China have women obssessed with their appearance. Yes, females can care more. It’s like having a classic car and keeping it maintained, polished, and shiny etc or leaving it exposed to the elements, the paint fades, cobwebs all over it and rust forms. One appears more cared for and presentable.
Many times, guys who scoff at the time females spend moisturising, etc are butt ugly, stink and have craggy faces and skin like leather. If we stopped doing all these things, males would be mortified at the alternative.

I’m female, and I care about my hygene, but other than being clean I don’t care about looking good. It’s what’s inside that counts. I think this is just a stereo type, although most women I know do care more about their appearances than men.